marketing for small business

How Do I Get Word Out There About My New Business?

marketing for small businessCan your target market find you when they are looking for what they want? If the answer is no, then you need to work on how to get your word out there about your business. No matter how great your service or product is, you will not make much money if people do not know about it. What can I do to get my business name out there? Here are several things you can try to get you started.
Get listed
Get the physical location of your business listed in both Bing and Google places for business. Make use of Google product listings to lead shoppers to your website. List your business on sites such as City Search and Yelp so that people can easily locate your business and leave reviews about it.
Determine your target market
This may seem quite obvious, but frankly, a lot of businesses fail to identify the right person to talk to. Once you establish who, then you can find out how to approach them.
Social media
There are so many platforms that offer access to the social media. Choose one or two that you think are great for your business and master them first. Here is the rule of thumb with social media:
The aim is to engage potential customers. Become a part of a meaningful conversation in your industry and this will help you in getting an audience.
Do not be afraid of following or sending friend requests to reporters. Your ideas may give them stories.
Always ask your followers to leave you some positive feedback.
Be creative
Come up with unique ideas for your business so that you will leave people talking about it. Sometimes, your idea can lead to a lot of television coverage.
Become a real expert
If you are running your own business that means you already are an expert. Those things that make your business worth appearing in the news are the same things that make you a specialist. You can begin a blog about what you already know, what are the challenges and the successes. You can also repost articles from other people while giving credit to them.
Look out for groups and associations that you share same priorities and beliefs. If you do not go out and make connections, then you may not get word out about your business. If there are monthly meetings held, make sure you attend them. You can keep yourself busy by sipping on your favorite pilsner or lager as the meeting progresses. If you do not consume gluten beer, there are so many other choices of gluten free beers for you to try out. Make sure you do not overdo it though.
We are in the digital era and no business should be run without a proper website. Write useful and engaging content so that readers will want to keep visiting the site over and over. Make sure you also have a blog and regularly post fresh content.
Give freebies
Face book is great for this. If you have any promotions, offer them to people to come to your store or get them online. People love free giveaways and you will definitely get people who want the same.
Pick a few of the above tips and start implementing them one by one. You will surely see the results in your business growth.


Do You Want To Start A Business? Do You Have What It Takes?

Successful-Business-OwnerIf you are thinking of starting your business, then you probably have that feeling of fear deep down. Well, good news is everybody does. Being an entrepreneur means that you will be the sole person who will assume all the risks of running a business.
To be a successful entrepreneur, who operates a business that makes profit, you will have to posses some of these traits. They are really critical for your success.
Work Ethic
Strong work ethics are really vital for any entrepreneur. What that means is that you are ready to roll up your sleeves and do the dirty work. When you run a business, you must be proficient in all, if not, most of the tasks involved in the running of your business. When your employees see you working selflessly in the business and showing consistent energy doing your work, they will embrace the same attitude. If you have the attitude of that’s not my job, then quit being an entrepreneur. As a teenager, I had to take up a job in a nearby restaurant as a dish washer. The owner of the restaurant was a sous chef and he got into the kitchen and worked just like all the rest of the workers. He was a hands-on person and was always the first to get into the restaurant each morning. This taught me very important work ethics.

Education: does it really matter?
For a successful entrepreneur, there are some traits that have to be learned, while there are others you get to know as you grow in your entrepreneurship. In regards to that, education plays a major role for one to succeed as an entrepreneur. If you want to start a business, the right education skills are paramount. Nowadays, there are so many sources of education such as online platforms. You can also check out for some inspiration the job descriptions that are marketable online so that you do a course that will benefit you when you start a business that is relevant.
Open Minded
A good entrepreneur must have a really open mind! If you are a smart entrepreneur, before venturing into your line of business, it’s important that you seek the opinion of others in the said field. Starting a new business comes with so many responsibilities, so it’s important that you talk with other entrepreneurs. An entrepreneur who is successful will leave their ego and seek the opinion of somebody else.

Self Motivated
If you depend on somebody to wake you up every morning, prepare for you breakfast and hand you your clothes for the day, please stop thinking you are going to be an entrepreneur and go look for a job working for somebody else. Needing other people to motivate you isn’t wrong, but depending on them for your motivation is! A successful entrepreneur is one who plans their day before, has a to-do list and doesn’t quit until their duties are all done. You do not require anyone to motivate you to start doing what you ought to do. Unless otherwise, ensure you complete the tasks you set out each day. Successful business people pride in taking care of their responsibilities efficiently because they have internal motivation.

Importance of IT Portfolio Management For Your Business

IT-portfolioMany companies are faced with the challenge of how to effectively manage their investments in new services or products. However, with a good portfolio management plan in place, a company can ensure that they have an effective and profitable business in the long run. Portfolio management, especially when we are talking about tech investment or IT investment, it deals with allocating all the company resources effectively for them to have new products and services that meet standards and policies set by an organization.

The methods used for managing portfolios vary from a company to the other, but they all have a common goal which is investing in projects as well as products that offer a high return on investment. IT portfolio management basically aims at maximizing the value of tech investment, balance all the tech projects pros and cons, and also make sure that these investments are in line with the companies set standards and policies. It gives an opportunity for you to allocate resources in a way that maximizes resources values taking into consideration on profitability, risk, and return on investment. Just like there are various vacuums for hardwood floors or even steam mops, also, there are numerous methods that can be used in order to achieve IT management portfolio goal.

The projects are determined by determining all the risks, technology available, short-term goals against the long-term ones, and even the market place. This helps the company in determining where to allocate the resources and investments. When you are managing portfolios, you need to ensure that the projects reflect the standards and objectives set by an organization. Businesses usually use the three approaches when managing portfolios, which are the top-down approach, bottom-up, and the combination of both.

IT portfolio management is important to every business since with its absence; a project investment will cause lots of problems to a business. These problems may include killing projects even before they are implemented. Also, those projects that are poorly funded are doomed to fail. At times, bad projects are selected and usually result in poor returns on investment.

It is important to have an IT portfolio management in any business since it is obvious that no one wants to experience failure and poor and unprofitable investments in the long-run. This form of management is all about choosing and executing the right projects as well as investments. If the right projects will be implemented in the business, you will surely get high value from your tech investment.

Every company needs to work on its IT portfolio management processes as well as strategies. Managing these resources as this will allow your company to position itself to be competitive in the market. As a result, you will be able to find ways to cut back on technology costs. For you to survive in this dynamic technological business world you need to adopt the right strategies and IT management portfolio is one of the best. All the best!

small investment ideas

Small Investment Ideas For 2015 and Beyond That Are Big

small investment ideasPeople often belief that to get returns on an investment, they need to invest huge chunks of money. However, people who have small investment ideas can use those ideas to create lots of wealth and a more stable financial future. Do not lose hope if your finances cannot allow you to invest in the real estate market where everybody else seems to be investing. We all can’t. However, do not let this be a hindrance to your investment strategies. Investment does not mean you have millions of dollars in your bank account that are just lying idle. In fact, the most successful investments started on a small scale. You save the little money that you have got and eventually it gives you millions in the long run. In addition, wise investments do not just occur overnight. They take time, discipline, patience and brainstorming from you the investor to create wealth. Those who are just beginning to invest and would wish to save a certain amount of their money should start by focusing on small investment ideas to have a stable financial future.

What are the best small investment ideas for 2015 and beyond?

What are some of the best small investment ideas for the year 2015? Where should you as a small scale investor focus your attention to? It is important to always remember that you are a small scale investor before you start investing your money in several investment opportunities. Those who have just recently graduated from college and entrepreneurs who are just beginning belong to the category of “beginner investors” who are looking to save some money and gradually build their wealth. It is advisable for young people to begin investing their money as soon as they start working. For women, you can always forgo those great shampoos and luxurious moisturizers for acne prone skin and start investing small. The same goes for young men who want to own each and every new gadget in the market. Starting to invest small pays off later in life and one can actually live off investments made at a young age later in life.

Where does one begin?

The people who belong to the group of small investors are those people who have fixed salaries. Small investors can start by investing in the stock markets. If you know about stock investments, then this is one of the easiest tasks. It is also a sure way of getting back your money higher that what you initially invested.
Mutual funds are also among some of the high benefit and low risk investment options for people with little amounts of money to invest. Mutual funds are usually managed by experts and those investors who do not have the time to keep monitoring the stock market can benefit easily. All they need to do is invest a fixed amount of money and then the other factors are taken care of by mutual fund managers of the company.
Another great option for people starting out is to invest in government bonds and securities
The value of investing in IRA plans should never be underestimated. IRA is very important especially in the years of retirement and putting some money aside to invest in it is a habit that should be formed during the initial stages of employment.
Small investors should always be alert for new investment opportunities so that they can grab them immediately they see them. Starting small does not mean you are wasting your time, it actually means you are optimizing your time.

Tech Investment And How to Manage It In An Organization

tech investmentInvestors are always searching for the right opportunities to invest. However, coming up with a decision to invest in a certain area is usually hard to many, especially when there are so many uncertainties. However, in the recent years, advancement in technology has made this field the best to invest in, thus attracting numerous investors. However, even if this industry is paying, you can still encounter losses if you fail to manage your tech investment properly.


Maybe you want to invest in smart watches, which are becoming a trend these days. One thing that makes people invest in this device is its ability to make use of Bluetooth technology to communicate with a smartphone, whether an iPhone or an android. With this watch, you do not have to remove your smart phone from your pocket or a purse to know who has called or sent you a text. All you need is to look at your wrist just like any other watch and find out everything. Smart watches are not the only gadgets loved by all. There are smart phones, T.Vs, laptops, and more. People need these tech gadgets to access information even from the comfort of their homes. Whether you are a pet lover looking for some of the cutest white dogs that are small-sized or any other dog breed, you can easily find this information from the internet. Also, if you are looking forward to learning more about a dog’s lifespan before making a purchase, for example a Yorkie lifespan, such information is readily available on the internet and all you need is to get a tech gadget. However, even as you invest in these tech devices or any other device, you need to know that knowledge is power and if you do not know how to manage them you might end up scrubbing floors.


In the current world, technology is the buzzword and businessmen from all over the world can’t stop talking about it, discussing how it is transforming the current business environment. Taking a look at the dotcom bust in the 90s, we understand that technology is not a one pill panacea for business issues, but a tool that makes management efficient as well as effective. It enables us to gain more information to be able to make the right decisions, but it cannot make decisions on your behalf. Technology plays a crucial role in every organization and so you need to manage it properly.


Investors are faced with difficulties in managing technology, with the common challenging when it comes deciding on the right time to invest in technology. Many people fear to invest at the present stage since they believe that technology is changing so fast, that today’s tech investment may become rudimentary in the near future. They fear the cost that they may incur and this ends up leaving many behind technological; trends.


Another thing is that when and how to move to the next stage is a challenge to many investors. Even after investing in technology for the first time, an organization has to come up with a plan on how to phase out the current technological level to the next. Gradual transformation over the period of time holds the key when it comes to managing, both on your shop floor and on the balance sheet.


Technology is not only changing paradigm of how business is done but it is also taking it to the next level where majority of industry players don’t look at it as only a means to cut cost as a drive to innovations and efficiencies.

How to Ensure the Profitability of a Property

realestate_classifiedThe business of real estate can be a scary field to start in. After all, it’s a very broad area where you can make a lot of mistakes. It would definitely do you good if you are aware of the basic mistakes that starting real estate agents commit by reading this informative article. However, if you learn enough and do happen to get it right, you can make a lot of money in it. There are many properties that you can choose from, and being an expert in one niche doesn’t make you an expert in all of them.

So whether you own a commercial property in the middle of a busy city, or a residential one in a quiet suburb, you’ll want to make sure that you earn and make a profit from it. If you’re just starting to buy, then you have a lot of research to do.

The best tip to remember on how to rake money from your investment is this: Location is the be all and end all. Yes, you may have the best building in the area. Large windows, a wonderful kitchen and a great backyard might deem the house a jackpot prize, but if it’s placed in the middle of nowhere, you won’t get any decent offers.

Here are questions you should ask yourself when scouting a location to ensure profitability:


  1. Who are the tenants going to live with?

If the neighborhood is full of young people who party all night with loud music, a family with young children might not want to rent or buy the place. Some neighborhoods have a lot of vacancies because it’s off season (summer vacation for dormitory area, etc.) so consider those factors when checking the place.


  1. How is the livelihood industry in the area?

Check what employment opportunities are available in the area.How else will tenants pay for your property?The property is likely to attract a tenant if there are more available jobs nearby.


  1. Is the area safe?

Consider the crime rate in the area. Ask yourself: would you live in this neighborhood? If you yourself are scared of the vandalism scrawled at all the walls and the petty crimes you hear about, it’s possible that your client will be as well. Look for police presence around the neighborhood. It’s a good sign if you see them enough to make you feel safe. Here is a site that provides the crime rate statistics for the different regions in US.


  1. Is it convenient?

Convenience is one of the factors people consider when looking for a place. Places near hospitals, markets, and parkswill be considered good areas to live in. Schools are also important to families with kids. Depending on religion, churches can be a positive addition too. Also check the accessibility of mass transportation.


  1. How much is the normal rent in the area?

The four factors listed above may seem centered on the client, but the most essential question is this last one. As with any business sale, if the average monthly rate in the area will be lower than your expenses, then you won’t get a profit.


To make sure that you get the most out of your property, you have to go to the neighborhood yourself. Talk to people who rent in the area. Online research will not be enough. Visiting the site will let you get the feel of the place firsthand. Go there using your Brute Jeep available in this site and feel the fun of the ride as you go to your work destination.

Can Wearables Really Aid Weight Loss?

hitechTechnology has now made it much easier for individuals to track their weight goals and progress through the use of “wearables”. Thoroughly discussed in this article, wearable technology includes products that are worn around one’s wrist, chest, legs, or other areas of the body to track different aspects of fitness, nutrition, and calorie intake and consumption. They are often connected to smartphone or tablet apps that interpret and calculate the data. Take a look at this page for some of the most known brands of fitness wearables.

How do wearables help with your goal to become fit and healthier? They track your movements, diet, metabolism, exercise activities, and other aspects of your overall physical state to let you know how to manage your weight goals better. What you should keep in mind is that using wearables alone does not do much to help you lose weight or track your goals. Rather, wearables exist to help you better manage your physique and assess your strategies.

Even before today’s wearables came out, gadgets and machines have long been marketed to consumers who are looking for ways to lose weight more effectively. Ab toning belts, for instance, became very popular years ago as they were reported to be an effective means to develop one’s abdominal muscles. Many consumers were led to believe that simply wearing these ab flex belts around their tummy for a few minutes a day would eventually result in flat stomachs and ripped abs, not realizing that proper diet and exercise are still necessary to get the best results.

Wearables are most effective when you complement them with an overall program for proper nutrition, exercise, rest, and positive lifestyle choices. They are not designed to work on their own, but they require changing your entire routine towards a healthier body. If you already have a fitness regimen that you adhere to, such as working out several days a week, running, sports, group classes, or other activities, wearables can be used in conjunction with your current fitness program so you have a better understanding of what benefits you are getting from your current program.

On the other hand, if you have not started any exercise program or regular physical activity yet, a reliance on wearables will likely be more counterproductive than beneficial. What you would want to do instead is to seek out the expertise of a fitness instructor that can help get you started on the right exercise program for your needs. Remember that it does not have to be just going to the gym for two hours a day. There are many other enjoyable activities that challenge you physically and help with weight loss.

Coupled with exercise, you will need to transform your eating habits and make it work towards your weight management goals. In this area, wearable products can assist you greatly. These apps and gadgets can let you know what foods and drinks have a lot of calories and set you back on your goals. Most wearables are part of a holistic program from the manufacturer that also includes other products, meal plans, and best protein shake recipes that are nutritious and provide you with the right amount of energy for your activities. Check out some of the best protein shake recipes here.

As with most other technological innovations, wearable gadgets have the potential to improve your life if used properly, but also cause wrong expectations and poor results if misused. Know how best to incorporate them into your weight management goals, and you will benefit from them immensely.

10 Best Gadgets You Should Watch Out For

hitechIf there ever was a time for you to be excited about the latest technology to come out, it’s right now. We are now nearing the end of 2014, fourteen years into the 21st century and still discovering new ways of making life more fun and convenient.

Admit it: when you hear the word “gadget”, you immediately think of your phone. And we don’t blame you. Phones nowadays are so handy – they’re portable but they have everything you need right in the palm of your hand. They make it so easy to move around and carry what you feel is important.

And yet, at the end of the day, we put down our gadgets and head back to our safety zone: our own houses. If we spend a lot of money on our gadgets for work and pleasure, why don’t we do the same for home safety and improvements? Here are ten of the best gadgets you should consider to add in the household:


1. For the dehydrated

Gadgets such as HydroLink Plus, take conservation through low-flow toilets and shower heads one notch higher. The device monitors your water usage while simultaneously ensuring that the water being released is safe.


2. For the fickle weather

Devices that change temperature, such as air-conditioners and heaters, take up more than half of the energy typically used in an American household. There are now thermostats like Nest that let you cut down your bill by allowing you to do temperature adjustments while also giving energy usage reports and statistics. Curious about how a thermostat works? Click on this link.


3. For the rainbow lover

A lamp that changes color? Not so new. A light bulb change that you can control with your phone? One, please. It can be great for setting up the mood in any party – a change of light color with each song, all with a tap of your finger.


4. For the main entrance

Lock codes aren’t replacing keys anytime soon, but they’re certainly showing they’ve got game. Smart homes now have automated locks, such as the Yale Real Living Touchscreen Z-Wave Deadbolt, that need both keys and punch codes. It’s double the safety for your valuable home.


5. For the kitchen wary

What if your smoke alarm goes off but there’s nobody home? Nest Protect now features a home fire alarm system that lets you know any smoke or fire in the house, as well as its source, by sending the information to your phone.


6. For the lawn mower

Sprinklers are automated every day at the same time, rain or shine. The RainMachine sprinkler system keeps track of weather forecasts and adjusts its operation. Save water and join your fellow earth warriors in saving the earth. Here are some practical water conservation tips for the techie earth activist.


7. For the neat freak

No matter how you clean the house, there may be water leaks and molds that escape your eye. WallyHome, a sensor that monitors temperature, moisture and humidity, alerts you to these hidden dangers and helps you remove them before they cause damage.


8. For the house guard

The Canary has a video camera, microphone, motion detector, and temperature and humidity sensor all in one cylindrical device. This smart gadget knows the difference between the owner who’s getting a late night snack, or a burglar who’s snooping in. All your security needs in one box.


9. For people with garages

Check the front door, but don’t forget about the garage. Visit, an online source of everything about garage doors, and find the latest news and reviews about garage door parts to ensure that any entrance to your house is safe.


10. For the forgetful

It can monitor temperature, lighting and energy usage, but that’s not the Ninja Sphere’s best feature. It can also send you alerts if you’ve left some appliances running, and lets you turn them off using your phone. No more standby energy wasted.


Who will hesitate to spend more if they can ensure the safety of their family? Consider investing in home maintenance – you’ll sleep easier knowing your loved ones are safe.

5 Best Investments For Retirees

retirees investIt is good to have a clear and well-defined goal towards retirement, but it should not be overlooked that investments and other sound financial decisions can also be made while the person is already enjoying his retirement years. Retirees also have other forms of income that they can expect other than income from employment, such as dividends from stocks and other financial products, payoffs from business deals or holdings, pension, and other forms of retirement income.

During retirement, you would want to enjoy your hard-earned money by doing things you have always planned on doing but did not have the chance to do while you were working. But this should not mean just spending all of your money without any regard for the short-term future or planning for emergencies and unexpected expenses. You can also look into some investment decisions that you, as a retiree, can maximize for viable returns and increased financial stability.

Here are some of the best investments for retirees:

  1. Consolidated IRA account. Depending on how long you were employed and how you managed your traditional pension plans or 401(k) accounts, you may have more than one IRAs, 401(k)s, and pension policies that you need to manage. It may be confusing or time-consuming if you have to keep up with too many accounts, so consider rolling them over into a unified account with good returns. You may also want to consider cash-outs or lump sum distribution in order to move your assets to other high-yield investments.
  2. Investment Property. Real estate properties can provide you with stable assets or income well into your retirement years. For instance, if you invest in rental houses, apartments, or other properties for rent, you can expect to have a flow of income coming in to be able to sustain your lifestyle. Of course, property investments also require maintenance and other requirements, but this should not be too cumbersome or take up too much of your personal time. Here are some more reasons why it would be wise for retirees to invest in real estate.
  3. Closed End Funds. When you are already in your retirement years, you know that you may not have the luxury of planning for financial returns that go over the next 10 years or more. As much as possible, you would want returns that are within the short-term future so you can still enjoy them. Closed end funds are good options for retirees because they are primarily designed to produce monthly or quarterly income. They can be included in your existing portfolio or other retirement investments.
  4. Real Estate Investment Trusts. If the idea of maintaining your own real estate or rental properties seems like too much during your retirement years, you can opt for real estate investment trusts or REITs instead. This is akin to a mutual fund owning and managing property on your behalf. You will be the investor, and the REIT manages, collects rent, pays overhead expenses, and distributes income. This way, you can invest in real estate, which is stable and has a definite valuation, without having to worry about the responsibilities yourself.
  5. Tax-Free Savings Accounts. Instead of spending all your income, you should still be responsible enough to set aside a portion of your available cash for unexpected expenditures. Look into savings accounts that offer tax breaks and also have higher yields so your money continues to grow. You can also consider starting a Health Savings Account which, according to this online article, some experts consider as a very good alternative to IRA or 401k plan. You may want to use your cell phone plans for seniors like these to call trusted family or friends for referrals.

Buying a House: Good or Bad Investment?

yuppiesGraduate college? Check. Get a job with a well-enough income? Check. Meet the love of your life and get married? Check. Buy a house where you can start a family? Pause. Wait a minute, should you?

It’s always part of every life goal to buy your own house.  It’s one of the aspects of the American Dream. For some people, that’s the first thing they save up for. However, with the recent economy, you might want to think again about purchasing a house for your own. Would it be a good investment, or would it eventually drain you of your money?

It’s never an easy question to answer, of course. People who have a steady income and are currently renting their place might want to move to a place they can call their own. That would mean spending a whole lot of money, which people will only do if they consider their purchase an “investment”.

Before you think about whether a house is a good or bad investment, you have to define what an investment means for you. Wikipedia defines investment as time, energy, or matter spent in the hope of future benefits actualized within a specified date or time frame. In simpler words, investment can mean two things to people. It can either be considered an income generation, or an expense reduction.

Investment in the form of stocks, mutual funds, or bonds can generate income. Read this reliable guide on how to start investing to know the mistakes an investing beginner should avoid. The investment types mentioned are financial assets you give money to, and in a considerable amount of time will grow even without you physically working on it. On the other hand, for an investment to be considered an expense reduction, it has to reduce some cost of daily living.

A house will only be an income generator if you plan to rent it out. You certainly cannot make more money just by living in it. In fact, you even have to pay for electricity, water, cable, and Internet bills. It would therefore not be an investment in that kind of sense.

If you’re thinking that owning your own house can reduce your expenses, you might be in for a rude awakening. That would be another ball game altogether. It would still depend on a lot of factors, such as your income size bracket, current rent, credit score, the house’s mortgage, and even how long you plan to stay in the house. There’s even an online calculator that lets you compute whether you should rent or buy, while taking into consideration all these values.

So if you’re asking if buying a house is a sound investment, well, the answer is no, from a profit point-of-view. But if you want to consider it as an expense reduction, then you can call it a good investment. That is, if you make a down payment of at least twenty percent and get a fixed-rate mortgage. Your total monthly expense of the overall mortgage, taxes and insurance should also be less than or equal to than what you had to pay when you were renting.

If in case, you still feel strongly about buying a house and believe that at the same time you’ll find a way to earn from it as an investment, you can read this post about the basics of real estate investing. Buying a house is a process that involves a lot of consultation and decision-making. To get advice about your dilemma, you can always send emails to different investment websites through your Hotmail account. For any issue with your email account, get the Hotmail contact number here so you’ll be properly assisted. You worked hard for this money, so do your research well to make sure you spend it wisely.